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The Editor's 3 Dot Lounge
Is Live Sound strictly a "live sound" magazine?
Our regular readers likely already know the answer to this question...
By
Keith Clark

I clearly recall when this publication was founded more than 12 years
ago. At the time, I was working for one of the larger pro audio manufacturers,
and during a meeting, the prospective publisher floated the idea of creating
a media vehicle specifically to serve "concert" audio professionals.
My thoughts ran along the lines of "Well, maybe. It's not too bad an idea."
So I tossed in my two cents, and frankly, two cents was probably more
than my input was worth at the time.
My support of the concept came from a relatively simple viewpoint: during
that period, there really wasn't a publication solely dedicated to this
genre of the market. Many of the magazines were covering live-related
news, generally larger concert tours, while others offered articles that
weren't necessarily written with live folks in mind but were still applicable.
So a few months later, the inaugural issue of Live Sound International
arrived on my desk, as a supplement of REP (Recording Engineer Producer)
magazine. It was a feasible first effort, and as time passed, the publication
strengthened it's process and steadily grew to be a strong self-supporting
entity all its own.
The editorial focus, as promised, was strongly slated to the "concert"
side of things and that remained the case over many years. But times have
changed, and our views with them. It's important to recognize that "live
sound" is a huge catchall adjective. What does the word "live" really
mean? (I could also ask what "sound" means, but we won't go there...)
When you think about it, the vast majority of professional-caliber audio
systems are used primarily for "live" applications. The podium microphone
feeding the automixer feeding the powered loudspeaker allowing the pastor
to be heard clearly is every bit as much a "live" system as the gear assembled
for a tour by Bruce Springsteen. Both have the key ingredient at the front
end -- the performance of at least one human being.
So the term "live" does indeed cut quite a wide swath. Stadium PA system?
Live. Corporate boardroom system? Live. Club system fronted by a DJ? Live.
What you see now in Live Sound is editorial much more diverse than previous,
because there's been realization that many of you might indeed be "concert"
sound professionals but you also wear many other hats. Some of you are
active with your church system, others do installation work in addition
to supplying rental PA, others do recording work... the list could go
on and on.
My point is that this magazine is intended to reflect as much of your
professional lives as possible. We're proud of our heritage and remain
true to it, but our focus has expanded. You'll see that continue as we
go, seeking new, interesting and relevant facets of this business we all
seem to love so strongly.
So -- are we a "live" magazine? The answer is a resounding yes, in as
many of the definitions of the word that time and space allow.
July 2003 Live Sound International
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